Wie Miles & More und Payback wirken

Harvard Business Manager

In einer Studie von über 900 Konsumenten zeigen wir, wie Bonusprogramme Kunden binden und den Unternehmenserfolg steigern. 

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Publications

Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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