Our competitive advantage

Competitive advantage is the starting point of strategy. We, like our clients, are nearly obsessed with continuously developing and sustaining our competitive advantage: Thought leadership that delivers value©.   

What sets us apart

Our impact

We achieve the highest impact with clients that work with our consultants collaboratively in a long-term relationship centred on the joint realization of quantified performance targets and on the development of specific capabilities throughout the entire organization – across business units, functional levels and countries.

We work less well – and chose not to pursue – in engagements where our input (e.g. number of hours) is more valued than our output and where potential client expectations are unrealistic (e.g. results to be achieved in 6 weeks).

What we leave to others

An essential part of strategy is deciding what not to do. We chose not to engage in restructurings, in cost reduction programs, in merger and acquisition advisory where the main focus is on personnel reduction and in all engagements where we feel that the joint improvement of client performance and client capabilities is unlikely.