Workshop “Value-based pricing in the meetings industry” with Andreas Hinterhuber, Evandro Pollono (Hinterhuber & Partners), Juan Josè Garcia and Andre Vietor (Barceló Congresos) at the ICCA 56 th annual meeting in Prague

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Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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