2017

Call for papers “Organizing for pricing excellence” by Stephan Liozu (Case Western) and Andreas Hinterhuber (Hinterhuber & Partners) in Industrial Marketing Management

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"Value quantification capabilities in industrial markets" by Andreas Hinterhuber (Hinterhuber & Partners) published in the Journal of Business Research

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Special issue “The micro-foundations of pricing” co-edited by Andreas Hinterhuber (Hinterhuber & Partners) and Stephan Liozu (Case Western) published in the Journal of Business Research

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Roundtable discussion on digitalization with Evandro Pollono (Hinterhuber & Partners) at the Austria Connect 6th Annual Meeting in Barcelona

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Call for papers “Pricing & Revenue Management in a Global and Multi-cultural Environment” edited by Stephan Liozu (Case Western) and Andreas Hinterhuber (Hinterhuber & Partners) in the Journal of Revenue and Pricing Management

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Asia Pacific Institute for Strategy translates into Chinese and features pricing research by Andreas Hinterhuber

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Workshop “Quantificare e documentare il valore nei mercati interaziendali” con Hinterhuber & Partners a Milano

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Workshop “Pricing dei nuovi prodotti ” con Hinterhuber & Partners a Milano

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SAMA Academy workshop “Value co-creation and pricing - best practices for profiting from value via customer collaboration” with Andreas Hinterhuber (Hinterhuber & Partners) in Prague

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Workshop “Negoziazione strategica con business cases della Harvard University” con Hinterhuber & Partners a Milano

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Workshop “Pricing strategico nelle industrie B2B” con Hinterhuber & Partners a Milano

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Webinar “Value First Then Price” by Todd Snelgrove (SKF) and Andreas Hinterhuber (Hinterhuber & Partners) for the Strategic Account Management Association

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Book review “Value first then price” (Andreas Hinterhuber and Todd Snelgrove) published in Velocity (Strategic Account Management Association)

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Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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